Display Advertising Monitoring

  • Media fraud analysis
  • Tracking the visibility and surroundings of ads
  • Detection of bot clicks and false impressions
Fraud Types:
Ad-injection
Layer on top of the site to display ads on top of other ads
Fake domain
Layer on top of the site to display ads on top of other ads
Botnet
Servers / machines designed to drive traffic
Bad external traffic
The domain uses the services of a traffic generator, non-human traffic
Domain spoofing
Fake ad call with URL substitution for a good site
Bad autorefresh
Frequent page refresh to boost ad impressions

Admon’s display ad monitoring allows you to identify not only the basic Invalid Traffic, which comes from data centers, bots, search robots, and which can be easily filtered using standard parameter checks. But it is also difficult to determine invalid traffic (Sophisticated Invalid Traffic), requiring extensive analysis for identification.

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