Optimization of advertising costs

You may not even realize that you are paying for those customers who came to your site themselves. Or for bot traffic that will not lead to new customers. Monitoring fraud allows you to detect fraud in advertising and reallocate the budget for more efficient use.
You pay for:
Bot traffic
Bots that viewed your ad
Motivated traffic
Pupils and students paid for their activities
Brand context
Partners receive payments for customers who are looking for you
Instead of paying intruders or using non-working tools for years, you can set up new transparent advertising campaigns that will really work.
Other solutions:
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