Monitoring and improving advertising performance
Professional monitoring and fraud detection in online advertising. We carry out independent fraud monitoring, determine site vulnerabilities and protect from unscrupulous webmasters.
Tools:
Our cases:
Gaijin Entertainment
GameDev
Fraud monitoring
Project timing: 4 month
In June 2018, Admon saw violations on brand context and cookie staffing by CPA partners. Colleagues from Gaijin didn't believe it at first, but decided to check the partners and connected the monitoring test period.
The test identified violators, so we started working. Also, by integrating the code into the site, we saw bots in transitions from display ads from one of the CPC traffic contractors.
Thus, they gave additional value and paid off our services х2.
In June 2018, Admon saw violations on brand context and cookie staffing by CPA partners. Colleagues from Gaijin didn't believe it at first, but decided to check the partners and connected the monitoring test period.
The test identified violators, so we started working. Also, by integrating the code into the site, we saw bots in transitions from display ads from one of the CPC traffic contractors.
Thus, they gave additional value and paid off our services х2.
Wargaming
GamDev
Cookie staffing monitoring
Project timing: 6 month
Admon is fighting against cookie stuffing in the user's browser when visiting advertisers' site World Of Tanks from February 2021.
Аt the start, overwriting cookies exceeded 300,000 per month. By now, we have reduced the amount of fraud by 6 times.
Also pop-up on client's site has traffic that periodically comes from sites with adult content. This is prohibited in offers, so Admon does extra monitoring and the number of ad frauds dropped to about 1% of all traffic.
Admon is fighting against cookie stuffing in the user's browser when visiting advertisers' site World Of Tanks from February 2021.
Аt the start, overwriting cookies exceeded 300,000 per month. By now, we have reduced the amount of fraud by 6 times.
Also pop-up on client's site has traffic that periodically comes from sites with adult content. This is prohibited in offers, so Admon does extra monitoring and the number of ad frauds dropped to about 1% of all traffic.
Parimatch
Betting
Context monitoring · Cookie staffing
Project timing: 11 month
At the start, Parimatch already knew about fraud traffic and was looking for a solution, so we offered them help.
We searched for placeable contextual advertising based on brand queries, identify unauthorized brand use in context and analyzed competitors' queries by keywords from September 2020. Also we tracked prohibited pop-up content from adult sites.
Now the number of scammers has decreased by 4 times.
At the start, Parimatch already knew about fraud traffic and was looking for a solution, so we offered them help.
We searched for placeable contextual advertising based on brand queries, identify unauthorized brand use in context and analyzed competitors' queries by keywords from September 2020. Also we tracked prohibited pop-up content from adult sites.
Now the number of scammers has decreased by 4 times.
Implemented projects
500+
28%
>3000
Caught scammers for the year
Average loss percentage
Solutions:
Optimization
of advertising costs
of advertising costs
Manageability
and ROI
and ROI
Building an
effective CPA
effective CPA
Competitive
analysis
analysis
Brand
protection
protection
Optimization of advertising costs
You may not even realize that you are paying for those customers who came to your site themselves, for bots who viewed your ads, or for motivated traffic from schoolchildren and students who were paid for their actions.
Fraud monitoring allows you to redistribute your advertising budget for more efficient use. Instead of paying intruders or using non-working tools for years, you can set up new transparent advertising campaigns that will really work.
Fraud monitoring allows you to redistribute your advertising budget for more efficient use. Instead of paying intruders or using non-working tools for years, you can set up new transparent advertising campaigns that will really work.
Manageability and ROI
Advertisers spend a lot of money promoting online, but often get very poor results. The reason may be low-quality traffic, which pretends to be targeted, bots, fictitious user activity, malicious toolbars, luring customers to competitors.
So advertisers lose up to 50% of their budgets. Monitoring fraud and blocking malicious toolbars will increase conversion and revenue.
So advertisers lose up to 50% of their budgets. Monitoring fraud and blocking malicious toolbars will increase conversion and revenue.
Building an effective CPA
CPA networks allow advertisers to pay only for targeted user actions - purchases, registrations, filling out profiles. But due to the constant growth of fraud, the use of this tool becomes risky.
Cookies and motivated traffic create the illusion of user activity, and advertisers are wasting billions of dollars in waste.
Protection against fraudulent schemes in CPA allows you to pay only for real users who were honestly attracted to your site and made a purchase or other targeted action.
Cookies and motivated traffic create the illusion of user activity, and advertisers are wasting billions of dollars in waste.
Protection against fraudulent schemes in CPA allows you to pay only for real users who were honestly attracted to your site and made a purchase or other targeted action.
Competitive analysis
By agreeing to promote services and goods on the Internet, companies often risk their reputation. To increase the volume of traffic, cybercriminals use brands in inappropriate creatives and unwanted environments - for example, on pirated and porn sites.
Analysis of brand use in advertising will protect you from unauthorized references, irrelevant environments and overpayments for brand traffic.
After analysis, we provide a list of id violators and evidence - log transitions, screen search results or html page.
Analysis of brand use in advertising will protect you from unauthorized references, irrelevant environments and overpayments for brand traffic.
After analysis, we provide a list of id violators and evidence - log transitions, screen search results or html page.
Brand protection
By agreeing to promote services and goods on the Internet, companies often risk their reputation. To increase the volume of traffic, cybercriminals use brands in inappropriate creatives and unwanted environments - for example, on pirated and porn sites.
Analysis of brand use in advertising will protect you from unauthorized references, irrelevant environments and overpayments for brand traffic.
After analysis, we provide a list of id violators and evidence - log transitions, screen search results or html page
Analysis of brand use in advertising will protect you from unauthorized references, irrelevant environments and overpayments for brand traffic.
After analysis, we provide a list of id violators and evidence - log transitions, screen search results or html page
Want to know more?
Contact us!
Contact us!
Request a demo
According to Juniper Research, advertisers around the world will lose $ 42 billion in advertising budget in 2019 due to fraud. This is 21% more than in 2018 - $ 35 billion. Protect your business with our turnkey solutions.
Industries:
Finance
Online store
Service Sites
Tourism and travel
Mobile applications
Games
